about us

our mission is to deliver life-changing experiences through system automations & process design.
it's about finding the right tools & processes to enhance your business.

Low-Code API
Integrations

Our extensive expertise in low-code platforms like Airtable, Smartsuite, MySQL, Softr, and Zapier means we can develop and customize solutions that fit your exact needs, quickly and affordably. We excel at integrating systems and automating tasks across platforms, making your business operations smoother and more connected.

masterful &
Experienced

With over a decade of hands-on experience, we’ve worked with over 300 clients and optimized more than 1500 applications. Our team is skilled at quickly learning new systems and integrating them into your existing workflows. This allows us to work comfortably with the platforms, tools, and service providers you already use.

Your Success
is Our Priority

Our philosophy is simple: if we’re not saving you more than we're costing, we’ll help you transition away smoothly. At every step, our goal is to make a meaningful impact on your business—whether by saving you time, reducing costs, or driving revenue growth.

we handle the full lifecycle of your systems,
from design to ongoing management.

Our end-to-end approach includes everything from planning and managing your tech stack to implementing solutions, documenting processes, training teams, and providing continuous support and maintenance. We leverage low-code platforms like Airtable, Make, Noloco, and others, ensuring that each solution aligns precisely with your business needs. Our services include:

Through our iterative approach, we prioritize each opportunity based on cost, effort, benefit, and timing, delivering consistent value in each phase. By addressing quick wins and setting up essential infrastructure like support desks and licensing management early on, we drive immediate improvements and gain valuable insights into your operations.

Every solution we implement is crafted to provide value in one or more of the following key areas:

system design

Creating a strategic architecture tailored to your technology needs.

implementation

Deploying software and configuring it to your specifications.

low-code development

Building custom applications and augmentations using agile, low-code platforms such as Airtable, Smartsuite, and Zapier.

integration & automation

Connecting your systems for seamless data flow and automating repetitive processes to reduce workload and increase productivity.

internal strategy, processes & documentation

Setting up comprehensive internal strategies, tools, and standardized processes for system management. We provide detailed documentation and clear guidelines, enabling your team to confidently manage, monitor, and optimize technology on an ongoing basis.

risk management

Identifying, prioritizing, and mitigating systems-related risks to safeguard against potential vulnerabilities. We assess security, compliance, and operational risks, and implement safeguards to minimize disruptions and ensure continuity.

documentation & training

Equipping your team with detailed documentation and hands-on training to maximize adoption, effective use, and long-term sustainability of the systems.

ongoing support

Providing continuous support and maintenance to ensure all systems run smoothly and are aligned with evolving business needs.

data visibility & reporting

Improve decision-making with clearer, more comprehensive insights.

capacity building

Free up your team’s time and resources for high-value tasks.

cost efficiency

Reduce operating costs through automation and smarter resource allocation.

risk mitigation

Identify and minimize risks, ensuring compliance and continuity.

customer experience

Enhance customer satisfaction through smoother, faster, and more personalized service.

Our end-to-end approach includes everything from planning and managing your tech stack to implementing solutions, documenting processes, training teams, and providing continuous support and maintenance. We leverage low-code platforms like Airtable, Make, Noloco, and others, ensuring that each solution aligns precisely with your business needs. Our services include:

system design

Creating a strategic architecture tailored to your technology needs.

implementation

Deploying software and configuring it to your specifications.

low-code development

Building custom applications and augmentations using agile, low-code platforms such as Airtable, Smartsuite, and Zapier.

integration & automation

Connecting your systems for seamless data flow and automating repetitive processes to reduce workload and increase productivity.

internal strategy, processes & documentation

Setting up comprehensive internal strategies, tools, and standardized processes for system management. We provide detailed documentation and clear guidelines, enabling your team to confidently manage, monitor, and optimize technology on an ongoing basis.

risk management

Identifying, prioritizing, and mitigating systems-related risks to safeguard against potential vulnerabilities. We assess security, compliance, and operational risks, and implement safeguards to minimize disruptions and ensure continuity.

documentation & training

Equipping your team with detailed documentation and hands-on training to maximize adoption, effective use, and long-term sustainability of the systems.

ongoing support

Providing continuous support and maintenance to ensure all systems run smoothly and are aligned with evolving business needs.

Through our iterative approach, we prioritize each opportunity based on cost, effort, benefit, and timing, delivering consistent value in each phase. By addressing quick wins and setting up essential infrastructure like support desks and licensing management early on, we drive immediate improvements and gain valuable insights into your operations.

Every solution we implement is crafted to provide value in one or more of the following key areas:

data visibility & reporting

Improve decision-making with clearer, more comprehensive insights.

capacity building

Free up your team’s time and resources for high-value tasks.

cost efficiency

Reduce operating costs through automation and smarter resource allocation.

risk mitigation

Identify and minimize risks, ensuring compliance and continuity.

customer experience

Enhance customer satisfaction through smoother, faster, and more personalized service.

Our ideal client could be you

If you are a small-to-medium sized business with a team of 5-30 staff and an annual turnover of £3-5 million.

If you are based in the UK, English-speaking Europe, the Middle East or the US East Coast.

If you value having an expert, embedded partner who works seamlessly alongside your team.

these are the faces that make happiness happen ;)

GRACE

communication
& design

cor

systems &
automation strategy

thandy

systems &
operations

alecia

marketing
& analytics

irmela

marketing
& communication

it all started in cape town

With a background in industrial engineering and business improvement, we started prettysim.pl in 2015 in Cape Town.

Our very first trial run was the most over engineered salad bar in the world.. we built it to automatically manage stock levels, order produce according to fluctuating customer demand, created digital customer loyalty and had regulars ordering coffee by the push of a single button. BUT a good salad bar needs more than an amazing systems to survive!

From those first integrated system exploration, however, it's been a wonderful, adventurous low-code journey helping our clients with their business systems, while they worked on all the other wonderful parts that make them unique. We have travelled through neck-and-back clinics, dental practices, nutrigenomics & wellness coaching clinics, plywood furniture manufacturers, digital art photography inventory systems and many many more.

10 years later, we often reflect on how much technology has changed - and keeps changing. Every day brings a new challenge, different problem solving and making the complex simple. Most importantly though our clients become friends and we love it!

what do you need?

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our mission is to deliver life-changing experiences through system automations & process design.it's about finding the right tools & processes to enhance your business.

Low-Code API Integrations

masterful & Experienced

Your Success is Our Priority

we handle the full lifecycle of your systems, from design to ongoing management.