The Journey of a beautifully Big Dream
Once upon a time, in a cozy little room filled with books and big ideas, a small group of dreamers came together. They shared a powerful belief: that stories could change lives — that a single book could unlock a child’s imagination and illuminate entire new worlds.
Their vision was simple yet profound: every child, everywhere, deserves a book.
But one question lingered — how could they turn this dream into reality?
They envisioned a journey that spanned oceans and deserts, climbed mountains, and reached into tiny, tucked-away villages in forgotten corners of the world. The journey began by packing suitcases — sometimes using camels and donkeys as transport — with vibrant, colourful books, each one whispering to the reader: "We’re all different, and we’re all valuable."
But the dream didn’t end there. Hoopoe Share wanted to reach even more children. So they began seeking new ways to spread their wings — inviting friends to join the journey, finding partners to help carry books further, and imagining new, more digital paths to share their stories with the world.
they needed
an app for that!
An app that brings books, animations, and narrations to life for children, families, and schools.
Yes — the vision was clear: to create a space where children could read, watch, and listen to books, all on one accessible digital platform, just a few taps away.
PHASE 1
Building the Dreamscape
It is at this point that prettysim.pl became part of this amazing journey. We began with the creation of a user-friendly website — a digital gateway to the magical realm of Hoopoe Share >
We carefully designed the interface to be both welcoming and intuitive, ensuring that every child — regardless of age or familiarity with technology — could explore the library with ease. Each page was brought to life with bright colours and engaging visuals, inviting young readers in and encouraging them to discover more.
We also prioritised mobile responsiveness, recognising that many readers would access the library via tablets and smartphones. This digital dreamscape would become the foundation for all the treasures that lay ahead.
apps we used
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what this adventure felt like
with chapters full of drama & learnings
safia Shah
hoopoe president
We were enormously fortunate to stumble across prettysim.pl
they listened to what we wanted, and they almost plucked from the air, as if by magic, a way to serve our needs.
We didn't even really realise when we first started, the true potential of what we could do and prettysim.pl managed to not only explain that to us, but come up with a way that we could get our material out there.
With the help of AI we built a system that manages the translation and distribution of
32 books & activities translated into 27 languages, creating over 700 unique resources
Our system made it simple for HoopoeShare to deliver bilingual books and resources to the communities that needed them most, helping more children learn to read in different languages.
PHASE 2
translating tales
Understanding that stories are the threads that bind us all, we embarked on a mission to translate beloved tales, expanding our reach so children from every corner of the globe could experience these stories in their own languages.
With the magic of AI as our guide, we developed a book translation management tool that turned this dream into reality. This step not only made the library accessible but also enriched the lives of our team, transforming what seemed like a mountain into a mere molehill.
PHASE 3
showcasing the wonder
To spread the magic far and wide, we crafted engaging email campaigns designed to inform and inspire potential users. We also produced a captivating promotional video — a visual representation highlighting the wonders and benefits of the HoopoeShare platform. The video painted a vivid picture of the joy awaiting every child. It wasn’t just an advertisement; it was an invitation to join a community where stories come to life.
click to see their promotion video >>
PHASE 4
Empowering Brand Ambassadors
To spread the enchantment even further, we created a special portal for our brand ambassadors — the guardians of the HoopoeShare mission — empowering them to track their referrals and share the magic within their communities.
This portal became a treasure trove of resources, filled with tools for ambassadors to share their unique referral links and promotional materials.
Designed to equip them with the skills to spark curiosity and wonder in others, the portal helps channel their passion and enthusiasm for the mission. Their dedication is a powerful force, expanding the reach of our enchanted library and inviting more children to experience the joy of reading.
PHASE 5
which other adventures await
The journey for Hoopoe Share and prettysim.pl is far from over, and that’s what makes this adventure so thrilling. There are still countless wonders to discover. Stay tuned to see where we venture next?
