our mission is to deliver life-changing experiences through automation and process design.
it's about finding the right tools & processes to optimize your business.
our best work happens when
Our clients are small to medium sized businesses typically with teams of 5-30 staff and an annual turnover of £1-2 million.
Our clients are based in the UK, English-speaking Europe, the Middle East and the US East Coast.
Our clients value having an expert, embedded partner who works seamlessly alongside their team.
We have a partnership built on transparency, relationship and measurable growth.
this is us
GRACE
specialist - design
& communication
COR
advisor - systems
&
automation strategy
THANDY
support - systems
&
operations
ALECIA
specialist - marketing
& communication
IRMELA
specialist - marketing
& communication
our approach is simple:
we handle the full lifecycle of your systems,
from design to ongoing management.
Our end-to-end approach includes everything from planning and managing your tech stack to implementing solutions, documenting processes, training teams, and providing continuous support and maintenance. We leverage low-code platforms like Airtable, Make, Noloco, and others, ensuring that each solution aligns precisely with your business needs. Our services include:
Through our iterative approach, we prioritize each opportunity based on cost, effort, benefit, and timing, delivering consistent value in each phase. By addressing quick wins and setting up essential infrastructure like support desks and licensing management early on, we drive immediate improvements and gain valuable insights into your operations.
Every solution we implement is crafted to provide value in one or more of the following key areas:
system design
Creating a strategic architecture tailored to your technology needs.
implementation
Deploying software and configuring it to your specifications.
low-code development
Building custom applications and augmentations using agile, low-code platforms such as Airtable, Smartsuite, and Zapier.
integration & automation
Connecting your systems for seamless data flow and automating repetitive processes to reduce workload and increase productivity.
internal strategy, processes & documentation
Setting up comprehensive internal strategies, tools, and standardized processes for system management. We provide detailed documentation and clear guidelines, enabling your team to confidently manage, monitor, and optimize technology on an ongoing basis.
risk management
Identifying, prioritizing, and mitigating systems-related risks to safeguard against potential vulnerabilities. We assess security, compliance, and operational risks, and implement safeguards to minimize disruptions and ensure continuity.
documentation & training
Equipping your team with detailed documentation and hands-on training to maximize adoption, effective use, and long-term sustainability of the systems.
ongoing support
Providing continuous support and maintenance to ensure all systems run smoothly and are aligned with evolving business needs.
data visibility & reporting
Improve decision-making with clearer, more comprehensive insights.
capacity building
Free up your team’s time and resources for high-value tasks.
cost efficiency
Reduce operating costs through automation and smarter resource allocation.
risk mitigation
Identify and minimize risks, ensuring compliance and continuity.
customer experience
Enhance customer satisfaction through smoother, faster, and more personalized service.
it all started in cape town
With a background in business improvement and industrial engineering, we started prettysim.pl in 2015 in Cape Town.
Our very first integrated system was for a salad bar. We knew there had to be an easier way managing stock levels, ordering produce according to fluctuating customer demand, creating digital customer loyalty and having regulars ordering coffee by the push of a single button. Ever since, it's been a wonderful low-code journey through neck-and-back clinics, dental practices, nutrigenomics and wellness coaching, plywood furniture manufacturing, digital art photography inventory systems and many many more. Most of our clients have become friends and we love it!
10 years later, we often reflect on how much technology has changed - and keeps changing! The adventure is real and ever changing and we wouldn't have it any other way!
with Unmatched Experience & Expertise
With over a decade of hands-on experience, we’ve worked with over 300 clients and optimized more than 1500 applications. Our team is skilled at quickly learning new systems and integrating them into your existing workflows, allowing us to work comfortably with the platforms, tools, and service providers you already use.
Experts in Low-Code & API Integration
Our deep expertise in low-code platforms like Airtable, Smartsuite, MySQL, Softr, and Zapier means we can develop and customize solutions that fit your exact needs, quickly and affordably. We excel at integrating systems and automating tasks across platforms, making your business operations smoother and more connected.
Your Success is Our Priority
Our philosophy is simple: if we’re not delivering value that exceeds our cost, we’ll help you transition away smoothly. At every step, our goal is to make a meaningful impact on your business—whether by saving you time, reducing costs, or driving revenue growth. We believe in a partnership built on transparency, relationship and results, ensuring that every engagement is aligned with your success.
